SETUP, de Transmissie & Rodrigo Ferreira

SETUP is an Utrecht-based medialab, established in 2010

Combining our research background with artistic practice, we strive to create an enriched, critical stance towards emerging technologies. What impact do new technologies have on society? What negative consequences can digitalization have and how can we steer developments towards more fruitful futures?

To make this happen, we collaborate with artists, designers, scientists and other specialists in artistic research to imagine and visualize these possible futures. Over the years, we have developed a distinctive style, which allows us to translate complex issues into mediagenic, straight-to-the-heart projects and works of art. We stimulate people to create an ethical countermovement. To see what we can – or have to – do differently. That is why our artistic research is aimed at a wide audience and why we collaborate with governmental institutions, schools, libraries and other organizations.


The Silicon Passion
SETUP, de Transmissie & Rodrigo Ferreira

What do big tech, synthesizers, the crucifixion and Matthäus Passion have in common? Find the answer in the tech performance The Silicon Passion. We’ve all embraced big tech —but is it a warm hug or a strangulation? Bear witness to a debate of biblical proportions between tech nerds, technology and its users. In The Silicon Passion SETUP, in collaboration with de Transmissie (David Schwarz en Derk Stenvers) and Rodrigo Ferreira, is looking for a way out of the pit that technology has created for them.

MCH2022 Curated content
Abacus 🧮